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RattanIndia Enterprises launches denim brand Inkd

IMAGES Business of Fashion Bureau — Mon, 15 May 2023 13:15:06 +0000

Multi-business group RattanIndia Enterprises Ltd. has launched a denim brand, Inkd through its 100% wholly owned subsidiary Neobrands Ltd., the brand announced in a press release on Monday. Through Inkd, the company will offer a range of jeans, denim shorts and denim jackets for both men and women.

The products are available to customers across the country through e-commerce platforms like Amazon.

“We are thrilled to introduce INKD to the world, a brand that is inspired by ease of movement,” said Anjali Rattan, Business Chairperson, RattanIndia Enterprises Ltd. “Our mission is to offer denim lovers a perfect combination of classic style and modern innovation,” she added.

RattanIndia Enterprises Ltd. is a publicly listed company and the growth platform of RattanIndia Group for its new-age growth businesses. It is focused on businesses with technologies that have the potential to transform the lives of Indians. The key businesses of the company are electric mobility (Revolt Motors), e-commerce (Cocoblu Retail), fashion brands (Neobrands), fintech (Wefin) and drones (Neosky).

RattanIndiaEnterprises ventured into fashion retail in April 2023 with the launch of D2C fashion brand, Fyltr. Read more about it here.

RattanIndia launches D2C fashion brand, FYLTR

IMAGES Business of Fashion Bureau — Fri, 28 Apr 2023 07:30:20 +0000

RattanIndia Enterprises, which is into e-commerce and fashion brands among other businesses, has launched its first D2C fashion wear brand, FLYTR through its wholly-owned subsidiary Neobrands Ltd., the brand announced in a release in April 2023.

The brand offers casual clothing for men and women in over 200 styles and in solid colours since the company’s research revealed the growing preference for solid colours in India. The clothes can be bought on e-commerce platform Amazon.

“We are committed to providing our customers with the latest fashion trends through FYLTR, and our colour stories are carefully crafted to reflect consumers’ unique tastes and preferences,” said Anjali Rattan, Business Chairperson, RattanIndia Enterprises Ltd.

The product range includes a variety of apparel such as t-shirts, shirts, tops, polo t-shirts, shorts and khakis.

RattanIndia Enterprises Ltd. is a publicly listed company and the growth platform of RattanIndia Group for its new-age growth businesses. The company is focused on businesses with technologies which have the potential to transform the lives of Indians. Its key businesses include electric mobility (Revolt Motors), e-commerce (Cocoblu Retail), fashion brands (Neobrands), fintech (Wefin) and drones (Neosky).