AJIO, Vogue, and GQ India aim to redefine the fashion landscape, offering a perspective that resonates with the tastes of today’s consumers. Through trend conversations with key fashion opinion leaders, AJIO and Vogue India will explore pressing topics and emerging trends.

The Vogue Fashion Trend Report will cover the evolving fashion landscape, highlighting ideas, styles, and iconic fashion moments that are changing consumer behavior. These insights will support AJIO’s approach to curating the latest trends for customers.

“This exciting partnership with Vogue and GQ India will bring a new dimension to the fashion narrative of modern India, enabling AJIO to lead trend-first dialogues that shape the future of fashion. It marks a significant step towards redefining the fashion landscape with innovation, creativity, and a deep appreciation for the evolving identity of Indian style,” commented Vineeth Nair, CEO, AJIO on the association.

“We are thrilled to partner with AJIO, a strategic first of its kind for our two brands Vogue and GQ. It combines the scale of AJIO’s fashion e-commerce platform and Vogue and GQ’s deep and unique expertise in fashion curation and content creation. This collaboration will not only provide invaluable insights into the latest fashion trends through our comprehensive report but also elevate our events, bringing a new level of style and innovation to our audience” added Sandeep Lodha, MD, Conde Nast India. 

AJIO will also collaborate with Vogue’s Forces of Fashion, which includes conversations and masterclasses with editors, designers, influencers, and industry executives. Additionally, AJIO will partner with GQ India’s Men Of The Year, an annual celebration of the year’s cultural high points.

AJIO offers exclusive international brands like GAP, Diesel, Superdry, GAS, and Armani Exchange, positioning itself as a top destination for global fashion brands. As a part of Reliance Retail, AJIO is a fashion-first platform offering over 6000 brands and 1.7 million styles, including exclusive international brands, owned labels, and homegrown brands.

Vogue is the world’s leading voice on fashion and culture, examining the world through the lens of fashion.

GQ is the global flagship of men’s fashion, style, and culture, known for its award-winning journalism, photography, and design.

“One thing I learned in my journey with Arrow is that, when you dress, you shouldn’t compromise. You should feel like you are ‘On Top Of The World’. The past five years with the brand have been nothing short of extraordinary. Arrow is a timeless brand and has been a standard of excellence for menswear since 1851,” actor Hrithik Roshan said.

The event was attended by several celebrities, including Taha Shah, Neha Sharma, Karan Kundra, Palak Tiwari, Bhuvan Bam, Orry, Avneet Kaur, and Parul Gulati. The 1851 Collection, showcasing Arrow’s legacy of sophistication and style, was highlighted through a fashion show focusing on modern yet classic designs.

“The 1851 Heritage Collection celebrates Arrow’s rich history and commitment to excellence. We are thrilled to launch this collection at such a prestigious event and extend our heartfelt gratitude to GQ for their invaluable partnership in making this event a grand success,” Anand Aiyer, CEO, Arrow said.

The launch event was not just a fashion showcase but also a celebration of Arrow’s enduring legacy and its forward-thinking approach to menswear fashion. The evening concluded with a promise of more innovative and stylish collections to come.