The collection is priced from Rs 1 lakh to 3 lakhs and is available at PNGS retail outlets and online stores.

Aditya Modak, CFO & COO of PNGS said, “With ‘Men of Platinum,’ we are redefining men’s fashion. This collection is not just about jewellery; it is about making a statement of elegance, strength, and sophistication. We believe every man deserves to feel exceptional, and our platinum pieces are designed to do just that.” 

Platinum is becoming a staple in men’s fashion, and PNGS’s ‘Men of Platinum’ collection embraces this trend with stylish and sophisticated pieces.

PNGS ensures transparency and trust in every purchase with cutting-edge CRM solutions and innovative technologies like the Karatmeter. In 2023, PNGS achieved a turnover of Rs 10,000 crore and anticipates a 12% revenue increase in fiscal year 2025, driven by expansion and a growing online presence.

The exclusive collection encompasses a range of earrings, bracelets, necklace sets, rings, and bangles, meticulously designed with diverse colors and intricate patterns, featuring high-quality uncut polki diamonds, tanzanite, ruby, and emeralds. Tailored to represent women who effortlessly balance work and family life, as well as those managing households to ensure seamless daily operations, the collection serves as an enduring symbol of appreciation and gratitude towards exceptional women.

“Dassani Brothers takes immense pride in presenting our latest jewelry collection – EmpowerHer Majesty Jewels, a fusion of empowerment, captivating design, and unparalleled craftsmanship. It resonates with empowerment, where every jewellery represents various stages of womanhood. is designed to embody the diverse facets of a woman’s journey. In vibrant colors and elegant designs, these jewels are not just accessories but a celebration of individuality and, allow women to showcase their distinctive style while celebrating their strength. Bespoke jewelry takes center stage, providing a personalized touch with a quick turnaround time. From the timeless sparkle of polki diamonds to the rich hues of tanzanite, ruby, and emeralds, each piece narrates a unique empowering story,” Sumit Dassani, Partner, Dassani Brothers.

More than mere accessories, this collection is a celebration of women’s empowerment, emphasizing their versatility and strength. It aims to strengthen the bond between the wearer and the jewelry, underscoring the brand’s commitment to celebrating each woman’s unique identity. Crafted with precision and passion, each piece in the collection mirrors the diverse facets of a woman’s identity.

Dassani Brothers is India’s finest designer jewellery brand, specializing in semi-contemporary Jadau heirlooms. Originating from Bikaner, the brand boasts over 35 years of legacy since its inception in Mumbai. With an expansion of manufacturing and wholesaling services, Dassani Brothers has garnered recognition in the industry, serving a prestigious clientele. The core expertise lies in handcrafted heirloom jewellery, including Uncut, Meena, and Polki encrusted in gold. Dassani Brothers’ semi-contemporary designs come with an assurance certificate and a lifelong buyback guarantee.