Traditionally, Eidi is given in the form of money, which is often quickly spent. With this initiative, Spykar aims to reinterpret the concept by presenting style and fashion as a modern form of Eidi something that customers can wear, enjoy, and remember beyond the festive moment. By turning a traditional token into a meaningful fashion experience, the brand brings together the joy of gifting and the excitement of festive style.

Bringing this idea to life, the campaign will run across all Spykar stores from 19th to 22nd March 2026, inviting customers to celebrate the occasion while enjoying an engaging in-store experience. As part of the initiative, customers who shop for ₹5,000 and above during the campaign period will receive a limited-edition Spykar Eidi Festive Hamper.

Speaking about the initiative, Sanjay Vakharia, CEO and Co-founder of Spykar, said, “Festive seasons are always special, and this Eid we want to make it even more memorable for our customers. Through this initiative, we aim to connect with our customers during one of the most joyful times of the year and offer them a style-focused Eidi that goes beyond the traditional act of gifting.”

Thoughtfully curated to elevate the festive shopping experience, the ‘Eidi Hamper’ includes a designer wallet, a perfume and exclusive coupons from Spykar 

To further amplify the campaign, Spykar will also collaborate with influencers who will visit stores, interact with customers, and share the festive shopping experience across their social media platforms, encouraging more people to participate in the celebrations.