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	<title>contemporary design Archives - Images Business of Fashion</title>
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	<item>
		<title>Sarab Khanijou unveils new Astral collection </title>
		<link>https://www.imagesbof.in/sarab-khanijou-unveils-new-astral-collection/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Tue, 28 Jan 2025 07:35:14 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[New Collection]]></category>
		<category><![CDATA[What’s New]]></category>
		<category><![CDATA[Astral collection]]></category>
		<category><![CDATA[bespoke tailoring]]></category>
		<category><![CDATA[celestial inspiration]]></category>
		<category><![CDATA[contemporary design]]></category>
		<category><![CDATA[cosmic elegance]]></category>
		<category><![CDATA[Fashion Business News]]></category>
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		<category><![CDATA[Sarab Khanijou]]></category>
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		<category><![CDATA[wedding season]]></category>
		<guid isPermaLink="false">https://www.imagesbof.in/?p=166398</guid>

					<description><![CDATA[Designer Sarab Khanijou has launched the Astral collection, a range of luxury menswear inspired by celestial phenomena and marine life. The collection combines traditional craftsmanship with contemporary design, offering bespoke garments for weddings, galas, and festive celebrations. Drawing inspiration from cosmic elements such as galaxies, nebulae, and stardust, the Astral collection translates these themes into [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Designer Sarab Khanijou has launched the Astral collection, a range of luxury menswear inspired by celestial phenomena and marine life. The collection combines traditional craftsmanship with contemporary design, offering bespoke garments for weddings, galas, and festive celebrations.</p>
<p>Drawing inspiration from cosmic elements such as galaxies, nebulae, and stardust, the Astral collection translates these themes into intricate details, textured patterns, and artful layering. The collection&#8217;s palette includes rich tones like navy, teal, wine, and black, paired with premium fabrics such as Italian suiting, velvet, satin, and organza.</p>
<p>The collection includes versatile silhouettes such as sheer shirts, satin bow blouses, and embellished blazers, striking a balance between modernity and elegance. Cocktail ensembles and festive designs further cater to celebratory events, blending boldness and sophistication.</p>
<p>Speaking about the collection, Sarab Khanijou said, &#8220;The Astral collection celebrates celestial inspiration and refined luxury, transforming the infinite allure of the universe into sartorial elegance.&#8221;</p>
<p>Sarab Khanijou is a Delhi-based luxury menswear brand known for bespoke tailoring and a focus on timeless elegance. The brand’s offerings include suits, bandhgalas, kurtas, and tuxedos, available at its flagship store and select luxury platforms.</p>
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		<title>Jaypore launches ‘Maahi Ve: The Heart &#038; Soul of Wedding’ campaign</title>
		<link>https://www.imagesbof.in/jaypore-launches-maahi-ve-the-heart-soul-of-wedding-campaign/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Tue, 10 Dec 2024 05:39:26 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[What’s New]]></category>
		<category><![CDATA[artisanal craftsmanship]]></category>
		<category><![CDATA[Banarasi sarees]]></category>
		<category><![CDATA[contemporary design]]></category>
		<category><![CDATA[cultural heritage]]></category>
		<category><![CDATA[Fashion Business News]]></category>
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		<category><![CDATA[Gota Patti]]></category>
		<category><![CDATA[handcrafted treasures]]></category>
		<category><![CDATA[Indian weddings]]></category>
		<category><![CDATA[Kundan jewelry]]></category>
		<category><![CDATA[latest fashion industry news]]></category>
		<category><![CDATA[latest fashion news]]></category>
		<category><![CDATA[new fashion news]]></category>
		<category><![CDATA[news of fashion industry]]></category>
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		<category><![CDATA[trending fashion news]]></category>
		<category><![CDATA[wedding campaign]]></category>
		<category><![CDATA[wedding shopping]]></category>
		<guid isPermaLink="false">https://www.imagesbof.in/?p=165607</guid>

					<description><![CDATA[Jaypore, a brand under Aditya Birla Fashion and Retail Ltd., has introduced its latest wedding campaign titled Maahi Ve: The Heart &#38; Soul of Wedding. The initiative showcases a curated collection celebrating India&#8217;s cultural heritage and artisanal craftsmanship, designed for various wedding occasions including engagements, haldi ceremonies, sangeets, and the wedding day. The campaign emphasizes [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Jaypore, a brand under Aditya Birla Fashion and Retail Ltd., has introduced its latest wedding campaign titled <em>Maahi Ve: The Heart &amp; Soul of Wedding</em>. The initiative showcases a curated collection celebrating India&#8217;s cultural heritage and artisanal craftsmanship, designed for various wedding occasions including engagements, haldi ceremonies, sangeets, and the wedding day.</p>
<p>The campaign emphasizes traditional craftsmanship with offerings such as Banarasi sarees, hand-embroidered kurtas, Polki and Kundan jewellery, and artisanal home décor. It incorporates craft techniques like Gota Patti, Zari, and handwoven textiles, blending contemporary aesthetics with traditional designs.</p>
<p>A heartwarming film anchors the campaign, reflecting themes of love, togetherness, and joy, while leveraging digital and social media platforms for a broader reach.</p>
<p>Speaking about the initiative, <strong>Radhika Chhabra, Creative Head at Jaypore</strong>, noted, “‘Maahi Ve’ is a tribute to the vibrant spirit of Indian weddings, where every role and moment is a story waiting to be told. Each piece reflects our commitment to India’s craft heritage.”</p>
<p>The campaign aims to redefine wedding shopping by offering a personalised and authentic experience, highlighting India’s artisanal legacy while catering to modern audiences.</p>
<p>The Maahi Ve collection is priced between Rs. 2,000 and Rs. 2 lakhs. It is available at Jaypore stores nationwide and online at www.jaypore.com.</p>
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		<title>Brooks Brothers reopens Ambience mall store</title>
		<link>https://www.imagesbof.in/brooks-brothers-reopens-ambience-mall-store/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Tue, 10 Sep 2024 07:50:07 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[New Store]]></category>
		<category><![CDATA[What’s New]]></category>
		<category><![CDATA[1980s art scene]]></category>
		<category><![CDATA[AMBIENCE MALL]]></category>
		<category><![CDATA[American designer]]></category>
		<category><![CDATA[American luxury]]></category>
		<category><![CDATA[Andy Warhol]]></category>
		<category><![CDATA[autumn collection]]></category>
		<category><![CDATA[AW24 collection]]></category>
		<category><![CDATA[bold patterns]]></category>
		<category><![CDATA[Brooks Brothers]]></category>
		<category><![CDATA[casual elegance]]></category>
		<category><![CDATA[contemporary design]]></category>
		<category><![CDATA[crisp white]]></category>
		<category><![CDATA[David Hockney]]></category>
		<category><![CDATA[design aesthetic]]></category>
		<category><![CDATA[Fashion Business News]]></category>
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		<category><![CDATA[sophisticated atmosphere]]></category>
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		<category><![CDATA[store reopening]]></category>
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		<category><![CDATA[welcoming atmosphere]]></category>
		<guid isPermaLink="false">https://www.imagesbof.in/?p=163559</guid>

					<description><![CDATA[Brooks Brothers has reopened its store at Ambience Mall, Vasant Kunj, after a complete renovation. The store now spans 1,866 square feet and reflects a refreshed design that highlights the brand&#8217;s blend of timeless heritage and modern trends. The new look features navy blue walls, light oak wood, and crisp white finishes, creating a welcoming [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Brooks Brothers has reopened its store at Ambience Mall, Vasant Kunj, after a complete renovation. The store now spans 1,866 square feet and reflects a refreshed design that highlights the brand&#8217;s blend of timeless heritage and modern trends. The new look features navy blue walls, light oak wood, and crisp white finishes, creating a welcoming and sophisticated atmosphere for shoppers.</p>
<p>As part of the grand reopening, Brooks Brothers has introduced its Autumn/Winter 2024 (AW24) collection titled <em>&#8216;Icons. Innovators. Style Makers.&#8217;</em> The collection is designed by Michael Bastian, an acclaimed American designer known for his expertise in menswear and passion for American heritage. Inspired by the vibrant 1980s New York City art scene, the collection draws from the works of iconic artists such as David Hockney, Andy Warhol, and Jean-Michel Basquiat. Bastian has seamlessly combined classic Brooks Brothers elements with modern silhouettes and bold patterns, offering a fresh take on American luxury.</p>
<p>The newly renovated store design is intended to provide a casual yet elegant vibe. The navy-blue walls are complemented by light oak wood and white finishes on the wall units, adding warmth and creating a comfortable shopping experience.</p>
<p>Brooks Brothers continues its legacy of offering a wide range of products, including tailored clothing, sportswear, outerwear, shoes, accessories, and more. The brand, founded in 1818, is known for its quality craftsmanship and American style, available in over 500 stores across 45 countries worldwide.</p>
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		<title>Bvlgari launches Bvlgari Bvlgari Mangalsutra Sautoir necklace</title>
		<link>https://www.imagesbof.in/bvlgari-launches-bvlgari-bvlgari-mangalsutra-sautoir-necklace/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Fri, 06 Sep 2024 10:49:04 +0000</pubDate>
				<category><![CDATA[Accessories]]></category>
		<category><![CDATA[New Collection]]></category>
		<category><![CDATA[What’s New]]></category>
		<category><![CDATA[black onyx]]></category>
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		<category><![CDATA[contemporary design]]></category>
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		<category><![CDATA[Roman heritage]]></category>
		<category><![CDATA[Rose Gold]]></category>
		<category><![CDATA[sautoir necklace]]></category>
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		<guid isPermaLink="false">https://www.imagesbof.in/?p=163523</guid>

					<description><![CDATA[Bvlgari, the renowned Roman high jeweler launched its new Bvlgari Bvlgari Mangalsutra sautoir necklace. Followed by the success of the original Mangalsutra necklace introduced in 2021, which featured Global Ambassador Priyanka Chopra Jonas. The Bvlgari Bvlgari Mangalsutra sautoir necklace integrates Indian cultural elements with modern elegance. The design showcases circular elements in rose gold, reminiscent [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Bvlgari, the renowned Roman high jeweler launched its new Bvlgari Bvlgari Mangalsutra sautoir necklace. Followed by the success of the original Mangalsutra necklace introduced in 2021, which featured Global Ambassador Priyanka Chopra Jonas.</p>
<p>The Bvlgari Bvlgari Mangalsutra sautoir necklace integrates Indian cultural elements with modern elegance. The design showcases circular elements in rose gold, reminiscent of engravings on ancient Roman coins. These elements are set with black onyx inserts and accented with pavé diamonds. Additionally, refined black onyx beads are included, honoring local traditions while combining heritage with contemporary creativity.</p>
<p>Jean-Christophe Babin, CEO, Bvlgari, commented “The Bvlgari Mangalsutra sautoir necklace beautifully blends our Roman heritage with Indian traditions. This piece showcases our dedication to honoring diverse cultures and also highlights our commitment to modern elegance. We are thrilled to present this second exclusive creation, which celebrates both Bvlgari’s timeless charm and the dynamic spirit of contemporary Indian women. We take great pleasure in catering to our Indian audience, creating designs that resonate with local traditions while enhancing our global vision of luxury and sophistication.”</p>
<p>The Bvlgari Bvlgari Mangalsutra sautoir necklace is designed to be versatile and can be styled in multiple ways. It symbolizes eternal bonds and is intended to enhance women’s uniqueness, reflecting their multifaceted personalities while nurturing personal growth and renewal.</p>
<p>The necklace is available for purchase at select Bvlgari stores.</p>
<p>Part of the LVMH Group, Bvlgari was founded in Rome in 1884. The brand has established a reputation as a leading Roman high jeweler, known for its exquisite craftsmanship, visionary design, and bold use of color. Bvlgari’s international success spans fine jewelry, high-end watches, accessories, and perfumes, supported by a network of boutiques and hotels in exclusive locations worldwide. The brand is committed to social and environmental responsibility, reflecting its dedication to sustainable innovation and community support.</p>
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		<title>Lee launches couture-inspired denim collection by Suneet Varma</title>
		<link>https://www.imagesbof.in/lee-launches-couture-inspired-denim-collection-by-suneet-varma/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Tue, 27 Aug 2024 09:04:44 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
		<category><![CDATA[New Collection]]></category>
		<category><![CDATA[What’s New]]></category>
		<category><![CDATA['Denim Beyond Definition]]></category>
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		<category><![CDATA[American denim]]></category>
		<category><![CDATA[bell-bottom jeans]]></category>
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		<category><![CDATA[corsets]]></category>
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		<guid isPermaLink="false">https://www.imagesbof.in/?p=163292</guid>

					<description><![CDATA[Lee launched a women&#8217;s denim collection, designed by Indian couturier Suneet Varma. The Lee X Suneet Varma collection is now available to customers across India at select Lee stores, Shoppers Stop outlets, and online platforms including the brand&#8217;s official India website and Tata Cliq Luxury. The collection, themed &#8216;Denim Beyond Definition,&#8217; represents Lee&#8217;s first foray [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Lee launched a women&#8217;s denim collection, designed by Indian couturier Suneet Varma. The Lee X Suneet Varma collection is now available to customers across India at select Lee stores, Shoppers Stop outlets, and online platforms including the brand&#8217;s official India website and Tata Cliq Luxury.</p>
<p>The collection, themed &#8216;Denim Beyond Definition,&#8217; represents Lee&#8217;s first foray into couture-inspired denim styles tailored specifically for the Indian market. It features distinctive elements such as gold foil prints and plaid patterns, infused with Suneet Varma&#8217;s signature embellishments, intricate threadwork, and mirror detailing. Key pieces in the collection include corsets, bell-bottom jeans, and maxi skirts, blending the casual comfort of denim with the glamour and sophistication of couture fashion.</p>
<p>&#8220;The Lee X Suneet Varma collection perfectly embodies this vision, showcasing our dedication to offering innovative and stylish experiences. This blend of denim and Indian couture celebrates individuality and marks a bold move into the fashion and lifestyle arena. We’re working to bring more such innovative and stylish products for our customers in India,&#8221; Nitin Chhabra, CEO, ace turtle, said.</p>
<p>The collection is part of Lee’s strategy to offer a fashion-forward and lifestyle-centric denim experience to its customers. It aims to resonate with a youthful audience, pushing the boundaries of traditional denim fashion and highlighting the limitless potential of the material in contemporary design.</p>
<p>The launch of this collection, through the creative lens of Suneet Varma, reimagines Lee&#8217;s legacy in denim, offering a new dimension to its product range.</p>
<p>Lee, a Kontoor Brands (NYSE: KTB) brand, is an American denim and casual apparel brand. Lee&#8217;s collections include a uniquely styled range of jeans, pants, shirts, shorts, and jackets. Founded by H.D. Lee and backed by over 130 years of purposeful design and craftsmanship, Lee&#8217;s movement-inspired innovations, versatile styling, and superior fit continue to inspire generations of brand loyalists.</p>
<p>ace turtle, based in Bengaluru, is a tech-native retail company in India, vertically integrated from design, local manufacturing, and marketing to reaching consumers directly. Powered by proprietary technology, ace turtle uses data science from design to fulfillment to meet evolving consumer expectations. The company is the exclusive licensee for iconic global brands including Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us®, and Dockers® in India and other South Asian markets.</p>
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		<title>BIBA launches autumn-winter 2024 collection</title>
		<link>https://www.imagesbof.in/biba-launches-autumn-winter-2024-collection/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Wed, 21 Aug 2024 07:21:51 +0000</pubDate>
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		<guid isPermaLink="false">https://www.imagesbof.in/?p=163162</guid>

					<description><![CDATA[BIBA launched autumn-winter Collection 2024, celebrating India&#8217;s cultural heritage with contemporary designs, vibrant colours, and luxurious fabrics. The collection caters to modern Indian women and young girls, offering a diverse range of styles including classic Indian wear and celebration wear. The autumn-winter 2024 Collection features designs for all three generations, with options for every occasion. [&#8230;]]]></description>
										<content:encoded><![CDATA[<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-pre-wrap" dir="auto" data-message-author-role="assistant" data-message-id="08222dce-5e3b-4a29-9488-a81c120fef90">
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<p>BIBA launched autumn-winter Collection 2024, celebrating India&#8217;s cultural heritage with contemporary designs, vibrant colours, and luxurious fabrics. The collection caters to modern Indian women and young girls, offering a diverse range of styles including classic Indian wear and celebration wear.</p>
<p>The autumn-winter 2024 Collection features designs for all three generations, with options for every occasion. It includes modern geometric prints and fusion wear, blending tradition with contemporary trends. The collection also introduces a line of clothing for young girls, allowing mothers and daughters to embrace BIBA&#8217;s elegance together.</p>
<p>Each piece is crafted with intricate detail, honouring traditional Indian craftsmanship while incorporating modern elements. The collection aims to provide an experience of artistry through its garments, combining traditional charm with modern style.</p>
<p><span style="font-weight: 400;">“Our Autumn-Winter 2024 Collection is a true testament to BIBA’s commitment to bringing the best of traditional Indian craftsmanship and modern design to our customers,&#8221; Siddharath Bindra, Managing Director, BIBA said.</span></p>
<p style="text-align: left;"><span style="font-weight: 400;">&#8220;We are particularly passionate about BIBA Girls, the collection celebrates young girls, allowing them to shine with confidence during the festive season and beyond. With the festive season approaching, we hope our collection brings them as much joy and inspiration as it has brought us,&#8221; Bindra added.</span></p>
<p>The autumn-winter 2024 Collection is available at all BIBA stores nationwide and online at the brand&#8217;s official website.</p>
<p>Founded in 1988 by Meena Bindra, BIBA is a leading Indian fashion brand known for its trend-setting Indian attire. Originally starting with a modest investment, BIBA has grown significantly, offering a range of products including salwar kameez, mix &amp; match outfits, unstitched fabric, jewellery, fragrance, wallets, and footwear. The brand also introduced BIBA Girls for children aged 2 to 15 years and recently acquired stakes in designer labels Anju Modi and Rohit Bal. BIBA operates over 370 stores across 26 states and is present in major retail chains such as Shopper’s Stop, Lifestyle, Pantaloons, and Central. The brand has received numerous awards for its design and innovation and is guided by Siddharath Bindra, the Managing Director.</p>
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		<title>British label Raishma launches on Nykaa Fashion</title>
		<link>https://www.imagesbof.in/british-label-raishma-launches-on-nykaa-fashion/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Fri, 16 Aug 2024 04:25:57 +0000</pubDate>
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		<guid isPermaLink="false">https://www.imagesbof.in/?p=163080</guid>

					<description><![CDATA[British label Raishma has officially launched on Nykaa Fashion, with plans to expand its presence to Myntra, Ajio, and Tata Cliq Luxury. The brand’s India-specific Spring/Summer 2024 collection, &#8216;Full Bloom,&#8217; merges traditional haute couture craftsmanship with modern design elements. This collection features floral dresses in vibrant colours, tailored specifically for the Indian market. &#8220;With the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>British label Raishma has officially launched on Nykaa Fashion, with plans to expand its presence to Myntra, Ajio, and Tata Cliq Luxury. The brand’s India-specific Spring/Summer 2024 collection, &#8216;Full Bloom,&#8217; merges traditional haute couture craftsmanship with modern design elements. This collection features floral dresses in vibrant colours, tailored specifically for the Indian market.</p>
<p>&#8220;With the launch of Raishma Studio in India, I am thrilled to bring my vision of contemporary elegance to this dynamic market,&#8221; Raishma Islam, Founder, Raishma said.</p>
<p>The Full Bloom collection includes a range of size-inclusive styles designed for the Indian summer, featuring colours like bright corals, icy blues, crisp ivories, and cool greys. These styles are intended to be both elegant and practical, suitable for various occasions from lounging at home to attending day parties.</p>
<p>Raishma’s expansion into the Indian market marks a strategic move to bring its contemporary elegance to a new audience. The brand has emphasized maintaining a focused distribution strategy to avoid market oversaturation.</p>
<p>Raishma Studio is available at Aza Fashion and Nykaa in India, with upcoming launches on Ajio and Tata Cliq Luxury. Internationally, Raishma is stocked at Harvey Nichols, Reiss, Little Black Dress, Wolf &amp; Badger, Fenwick in the UK, Nordstrom in the USA, and Ounass in the UAE.</p>
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		<title>Max Fashion partners with Alaya F to launch Urb_n collection</title>
		<link>https://www.imagesbof.in/max-fashion-partners-with-alaya-f-to-launch-urb_n-collection/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Fri, 09 Aug 2024 08:46:39 +0000</pubDate>
				<category><![CDATA[Apparel]]></category>
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		<guid isPermaLink="false">https://www.imagesbof.in/?p=162944</guid>

					<description><![CDATA[Max Fashion, an international fashion brand with over 500 stores across India launched its new Urb_n collection in partnership with Bollywood actress Alaya F. This collaboration aims to cater to the growing demand for youth-centric fashion and is accompanied by a digital campaign that blends fashion, music, and self-expression. &#8220;Being part of the Urb_n India [&#8230;]]]></description>
										<content:encoded><![CDATA[<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto" dir="auto" data-message-author-role="assistant" data-message-id="89047870-4489-40bd-a3d9-4b7170221549">
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<div class="markdown prose w-full break-words dark:prose-invert light">
<p>Max Fashion, an international fashion brand with over 500 stores across India launched its new Urb_n collection in partnership with Bollywood actress Alaya F. This collaboration aims to cater to the growing demand for youth-centric fashion and is accompanied by a digital campaign that blends fashion, music, and self-expression.</p>
<p>&#8220;Being part of the Urb_n India has been exciting. This collection captures our generation&#8217;s essence, from diverse styles to fresh choices. It&#8217;s more than fashion; it&#8217;s a statement of who we are and how we live,&#8221; Alaya F said.</p>
<p>The partnership introduces a diverse collection featuring four distinct styles: Neo Feminine, Ultra Feline, Lowkey Luxury, and Rustic Denim, with prices ranging from Rs 499 to Rs 1499. The collection will be available across all Max Fashion stores and on the brand&#8217;s official website, ensuring broad accessibility.</p>
<p>&#8220;We&#8217;re extremely proud of the Alaya F X Max Urb_n partnership and confident that Alaya&#8217;s collection will elevate the brand conversation, empowering youth to redefine fashion on their terms. The collection will be available in all Max fashion stores and on Maxfashion.in from August 9th,” Pallavi Pandey, Head of Marketing, Max Fashion India said.</p>
<p>The launch of Urb_n marks a strategic move by Max Fashion to target younger consumers, particularly those in the 17-22 age group. This initiative is part of Max’s broader strategy to bridge the gap between its existing offerings and the demands of the younger demographic, enhancing its appeal in the fast-fashion segment.</p>
<p>The partnership with Alaya F debuts with a video campaign set against vibrant urban backdrops, showcasing the versatility of the Urb_n collection.</p>
<p>Max Fashion is one of the largest fashion brands across the Middle East and India, with over 1000 stores in 19 countries. In India, Max Fashion operates 500+ stores across 210+ cities, making it a leading family fashion brand. Max Fashion’s vision is to democratize fashion for the contemporary middle class by offering global fashion trends at affordable prices.</p>
<p>The brand appeals to young families and millennials who are fashion-conscious and tech-savvy, offering a balanced portfolio across apparel, footwear, and accessories for men, women, and kids. Max Fashion also offers a strong omnichannel shopping experience through its website and app.</p>
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		<title>An in-depth analysis of the modern Indian ethnicwear market</title>
		<link>https://www.imagesbof.in/an-in-depth-analysis-of-the-modern-indian-ethnicwear-market/</link>
		
		<dc:creator><![CDATA[Ashish Dhir, Ambuj Gupta, Muskan Kesarwani; 1Lattice]]></dc:creator>
		<pubDate>Fri, 12 Jul 2024 05:30:47 +0000</pubDate>
				<category><![CDATA[IBoF PRO]]></category>
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		<guid isPermaLink="false">https://www.imagesbof.in/?p=162500</guid>

					<description><![CDATA[The Indian ethnicwear market is undergoing a dynamic transformation. Consumers are increasingly drawn to outfits that bridge the gap between traditional and contemporary design. Leading brands like Biba and Manyavar are at the forefront of this movement. They are taking classic silhouettes like the kurta and lehenga and revamping them with modern fabrics and cuts. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>This content is for members only. Visit the site and log in/register to read.</p>
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		<title>Arrow unveils Spring Summer 2024 collection</title>
		<link>https://www.imagesbof.in/arrow-unveils-spring-summer-2024-collection/</link>
		
		<dc:creator><![CDATA[Press Release]]></dc:creator>
		<pubDate>Thu, 21 Mar 2024 07:09:54 +0000</pubDate>
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					<description><![CDATA[Menswear brand Arrow is set to redefine sophistication with its latest offering – the Spring Summer 2024 Collection, a seamless blend of contemporary design, innovative fabrics, and timeless elegance. Inspired by the vibrancy of the season, Arrow has introduced a palette featuring hues like Sage Green, Smoked/Dusty Pink, Olive, Beiges, Sun-baked, and Tan, injecting each [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Menswear brand Arrow is set to redefine sophistication with its latest offering – the Spring Summer 2024 Collection, a seamless blend of contemporary design, innovative fabrics, and timeless elegance.</p>
<p>Inspired by the vibrancy of the season, Arrow has introduced a palette featuring hues like Sage Green, Smoked/Dusty Pink, Olive, Beiges, Sun-baked, and Tan, injecting each garment with a burst of seasonal energy.</p>
<p>The collection includes the Autopress Flex range – a fusion of cotton and spandex for wrinkle-free garments with built-in stretch, ensuring unrestricted movement from day to night, the Iconic White collection – which reimagines enduring classics for the contemporary wardrobe, boasting stretchable fabrics with superior luster, and the Elevated Interlock line which is crafted from supreme 60’s cotton and features exclusive inner placket detailing and structured collars.</p>
<p>Other innovative designs include the Zero Calorie Knit Suit, the Pastel Knits collection, Autopress Chinos, Summer Linen and Ceremony Suits.</p>
<p>“This collection seamlessly blends timeless elegance with contemporary style, catering to the discerning tastes of modern gentlemen. Through meticulous curation and a focus on innovative design features and fabric choices, we offer our customers a range of garments that epitomize our commitment to excellence,” says <strong>Anand Aiyer, CEO of Arrow</strong>.</p>
<p>With over 200 exclusive stores and availability in over 1000 multi-brand outlets across 109 cities in India, Arrow caters to the ever-changing sartorial needs of Indian professionals.</p>
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