Eyewear brand Opium Eyewear is expanding strategically to meet the rising national demand for premium yet affordable sunglasses. The move comes as consumers increasingly seek eyewear that combines style, functionality, and protection.

The brand’s expansion reflects a significant shift in consumer preferences towards more discerning eyewear choices. Today, consumers are looking for sunglasses that not only elevate their look but also offer superior quality and UV protection.

Here’s how Opium Eyewear has built its reputation on three core principles:

1. Unmatched Customer Service: The brand prioritizes personalized shopping experiences, offering tailored assistance to ensure each customer finds the perfect pair. Clear communication channels, seamless returns, and exchanges further enhance the customer experience.
2. Uncompromising Quality: Opium Eyewear uses high-grade materials to craft durable and comfortable sunglasses that provide exceptional UV protection. The lenses are hydrophobic, oleophobic, impact-resistant, and dust-resistant, ensuring worry-free wear. The brand also offers Blue cut lenses for digital device users and an eco-friendly optical line called Colorfornia, made from recyclable bio acetate.
3. Trendsetting Designs: Opium Eyewear stays ahead of trends, crafting sunglasses that cater to diverse fashion sensibilities. From timeless aviators to statement-making wayfarers, the brand offers a wide range of designs to suit every style.

Founded in 2010, Opium Eyewear has grown its presence to over 1000 opticians, 220 department stores, and more than 31 company-owned stores across India. The recent expansion includes 31 new locations in key airports and malls nationwide, making premium eyewear more accessible.

Notable collaborations with fashion icon Anaita Shroff Adajania and Marvel have further solidified Opium Eyewear’s appeal in the fashion world.

The brand acknowledges the evolving landscape of eyewear in India, where eyewear is increasingly seen as a fashion statement. Consumers are seeking bold colors, unique shapes, and intricate designs, along with superior protection against UV rays and blue light.

According to the company, it celebrates individuality and empowers customers to express their unique style, one frame at a time.