Key Features

Circular Material: Denim is crafted from upcycled cotton textiles and viscose made with CIRCULOSE®, diverting waste from landfills. CIRCULOSE® is created by Renewcell which employs an advanced recycling process to break down worn-out garments into cellulose pulp, from which new fibres, and ultimately, new denim are created. This circular approach minimizes waste and resource consumption.

Quality and Durability: Despite its sustainable roots, denim made with CIRCULOSE® does not compromise on quality. It retains the durability, comfort, and aesthetic appeal of conventional denim ensuring a long-lasting wardrobe staple.

Environmental Stewardship: Denim made with CIRCULOSE® epitomizes Arvind’s commitment to sustainability. Recycling textile waste and adopting efficient production processes, helps conserve natural resources and reduce textile waste, contributing to a cleaner environment.

Fashion Forward: Denim made with CIRCULOSE® is not just environmentally conscious but also fashion-forward. Arvind offers a diverse range of styles, washes, and finishes to cater to various tastes, proving that sustainability can be trendy.

Since 2022, Arvind has been actively participating as one of the partners for Accelerating Circularity, a non-profit entity for Accelerating Circularity, a non-profit entity that catalyzes new circular supply-chains and business models; to turn worn-out garments into mainstream raw materials. Through this program, Arvind has incorporated recycled and circular fibres into scalable products.