The redesigned Levi’s® ICON store on Linking Road features larger trial rooms, lounge areas, and a wider selection of men’s and women’s apparel, including the classic 501® jeans and Trucker Jacket. The store also offers trend-focused items such as flare and straight fits for women, advanced stretch denim for men, and versatile tops.

The Malad store, located within Infiniti Mall, includes a dedicated space for the premium Redloop range, a customer lounge area, a customizable tailor shop, and sections for Chinos, Cargos, Joggers, and trendy fits. This store aims to cater to the diverse needs of Levi’s® customers with its expanded product assortment and enhanced visibility.

“The reopening of our flagship store on Linking Road and the upgraded store at Infinity Mall Malad are significant milestones in Levi’s® expansion across Mumbai. Linking Road, a bustling shopping destination, and Infinity Mall, a major retail hub, offer us prime opportunities to engage with a diverse range of shoppers in the fashion capital of India,” Hiren Gor, General Manager, South Asia, Levi Strauss & Co, said.

Both stores feature the Kinetic & Moving Indigo Ombre visual display, highlighting the brand’s modern store concept with indigo ceilings, walls, and ombre pillars. Additionally, Levi’s® Tailorshop services will be available at both locations, providing customisation options such as alterations, restoration, and the addition of embroidery, patchwork, and pins.

Levi Strauss & Co. is a global apparel company renowned for its denim expertise. The company designs and markets a range of products, including jeans, casual wear, and accessories for men, women, and children under the Levi’s®, Dockers®, Levi Strauss Signature, and Beyond Yoga® brands. Its products are available in over 110 countries through various channels, including chain retailers, department stores, online platforms, and approximately 3,200 brand-dedicated stores and shop-in-shops. For the fiscal year 2023, Levi Strauss & Co. reported net revenues of $6.2 billion.

The new collection embodies the brand’s denim-lifestyle ethos, offering a range of apparel that promises to blend seamlessly into both casual and sophisticated settings. Featuring a palette of soothing colors including beige, blue, pink, and green, the collection showcases summery patterns like florals and stripes set against vacation-inspired backdrops.

For women, the collection highlights include floral prints, parachute pants, and relaxed tops designed for style and comfort. Additionally, cargo pants with utility pocket details are among the special mentions. The men’s collection offers a variety of non-denim cargos, refined shirts, oversized t-shirts, and knitted polos, aimed at enhancing the male wardrobe with a touch of effortless sophistication. A standout item in the men’s line is a Union Jack T-shirt, crafted from 100% cotton, offering a quintessential spring wardrobe staple.

The Pepe Jeans London Spring Summer 2024 Collection is now available for purchase online and in stores.