The new boutique is designed to reflect Zoya’s vision of redefining the fine jewellery experience in India. It is described as a meticulously curated gallery of wearable art, where every detail aims to honour the Zoya woman’s journey.

“Luxury in India is truly coming of age, and Zoya epitomizes homegrown luxury with global resonance—a true jewel in the crown of the Tatas,” said CK Venkataraman. “For Zoya, expanding into Chennai is about connecting with a community that deeply values art, heritage, and craftsmanship. The unveiling of our boutique in India is a celebration of Zoya’s distinguished design language, bringing to life India’s rich narratives of craftsmanship while embracing contemporary luxury.”

The boutique features an immersive experience of Zoya’s world, with interiors in delicate shades of pearl white and blush. Handcrafted visual displays by local artisans blend traditional craftsmanship with modern design. The space transitions from open gallery areas to intimate private zones, offering bespoke creations and personalized interactions.

Guests can explore the collections in a serene environment, with private viewing areas designed with soft lighting and elegant decor. Personalized consultations are offered over hand-brewed filter coffee and gourmet hors d’oeuvres.

Zoya, part of the House of Tata, is a luxury jewellery brand in India. Known for its artistry and craftsmanship, Zoya offers fine jewellery pieces that combine traditional techniques with contemporary design. Celebrating its fifteenth year, the brand operates ten exclusive boutiques across major Indian cities including Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, and Hyderabad, as well as galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh. Zoya also provides video-assisted jewellery consultations and home trials to enhance its customer service.