Homegrown sleepwear brand Sweet Dreams has marked a major milestone with the opening of its 50th exclusive store at Infiniti Mall, Malad in Mumbai.

Known for making comfortable and stylish sleepwear, the brand is now reaching more customers through its growing retail network.

With over 20 years of experience in the B2B space, Sweet Dreams is already available at more than 2,500 retail points across India and sells over 2 million sleepwear sets every year.

Using deep data insights, the brand understands the Indian customers. This strong foundation has helped Sweet Dreams grow into a successful direct-to-consumer brand through its stores, website, and online marketplaces.

“Sleepwear doesn’t need to be as boring as a plain t-shirt and printed pyjamas,” said Parth Ruparelia, Head of D2C at SWEET DREAMS. “At Sweet Dreams, we believe sleepwear can be as stylish, functional, and mood-enhancing. The opening of our 50th store marks a promising milestone — it’s a step forward in our vision to bring Sweet Dreams to hundreds of locations across the country in the years to come.”

Along with sleepwear, Sweet Dreams has also launched athleisure and activewear under the SDMOVE label, offering tracksuits, sweatshirts, and workleisure pieces — all designed with the same focus on comfort.