The Dubai-based brand, known for its vertically integrated “farm-to-fragrance” model — from cultivating raw ingredients to finished perfumes — has built its reputation around oud-based fragrances rooted in the legacy of founder Haji Ajmal Ali. The company currently operates in over 60 countries with 350+ exclusive showrooms.

“We are delighted to join hands with Shoppers Stop, a brand that resonates with our vision of excellence and customer-centric retailing,” said Abdulla Ajmal, CEO of Ajmal Group, and the third-generation steward of the Ajmal legacy. This collaboration not only reinforces our commitment to growth in India but also enhances the way fragrance lovers across the country can discover and engage with our portfolio.”

Rajiv Suri, Managing Director and Chief Executive Officer of Shoppers Stop Limited, expressed enthusiasm about the collaboration: “Ajmal brings a unique heritage and a rich, sensory journey to our customers. Their excellent premium selection compliments our chosen scent range, demonstrating our ongoing dedication to providing various and meaningful options for our customers.”

Ajmal already sells in India through company-owned stores, multi-brand retailers and modern trade channels. The Shoppers Stop partnership adds another distribution channel as the brand looks to widen its reach in the market.

Three iconic Ajmal Dubai fragrances are featured by Ranveer Singh, each representing a distinct facet of modern expression. Aristocrat is a refined woody-fresh masculine fragrance with a hint of Oud that reflects structure and depth; Aurum Summer is a vibrant fruity-floral unisex scent that captures warmth and effortless charm; while Wisal Layl is a sensual woody fragrance designed for intimate, memorable moments. Together, these fragrances capture the many dimensions of charisma and confidence, qualities that make Ranveer Singh the perfect face of the brand.

Ranveer Singh, Brand Ambassador, Ajmal Dubai, said, “Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, and that is something I connect with deeply. Becoming the face of the brand felt like a natural fit. The current campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power.”

Abdulla Ajmal, CEO, Ajmal Group, said, “Ranveer Singh is more than a face for Ajmal Dubai; he is a collaborator who shares our vision for self-expression and creativity. The current campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power.”

Aristocrat, Aurum Summer, and Wisal Layl along with Ajmal’s most popular fragrances are available across Ajmal’s retail boutiques, leading fragrance retailers, and major online platforms across the UAE and internationally.

Ajmal will further strengthen its global footprint with the opening of flagship stores in London, Shanghai, and New York next year, reinforcing its long-term commitment to key international luxury markets.