Hello Kitty, the global pop icon of kawaii, is all set to launch its limited edition skincare range with Moody Skincare, blending science-backed formulations with distinctive design appeal.
Known for her timeless and instantly recognisable charm, Hello Kitty is a global lifestyle brand that graces several product categories, including fashion, accessories and beauty products and is now set to strengthen its position in India. The collaboration further solidifies her status in India as a style icon for modern consumers who value both aesthetics and functionality.
The Hello Kitty – Moody range features the brand’s signature 7D HydroBurst® formulations in three skincare must-haves. The collection includes the Hydra Milky Mochi Toner, a milky, skin-plumping toner that deeply hydrates and preps the skin; the HydroBurst Water Sunscreen SPF 50 PA++++ (Hello Kitty Limited Edition), a fluid, water-based sunscreen offering high protection with a lightweight, non-greasy finish; and the Hybrid Water Sunscreen Mist SPF 50 PA++++, a convenient on-the-go mist designed for easy reapplication and an instant burst of hydration. Blending advanced skincare efficacy with the iconic design of Hello Kitty, the range is complemented by a curated Hello Kitty Travel Pouch, making it a delightful collectible for skincare and pop culture enthusiasts alike
Suramya Jain, Co-Founder & Chief Marketing Officer of Moody Skincare, added, “Working with Sanrio and Hello Kitty is a dream come true for us. It’s not just about the iconic bow or beloved character—it’s about the joy, nostalgia, and playful energy she brings. We wanted to blend that whimsy with Moody’s aesthetic so that this collab feels like a warm hug for everyone who believes in fun, color, and self-expression.”
The collection turns ordinary skincare routines into considered, refined rituals by merging functionality with design. It offers modern consumers a way to incorporate performance-driven products into a visually appealing, lifestyle-conscious daily routine — reflecting both care and style.
The collection will be available on Moody’s official website, as well as on leading e-commerce platforms, including Nykaa, Myntra, Flipkart, Amazon, Zepto, and Blinkit.
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