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Nykaa Partners with OpenAI to Power the Next Generation of AI-Led Beauty and Fashion Shopping

IMAGES Business of Fashion Bureau — Wed, 17 Jun 2026 06:50:23 +0000

Nykaa, India’s leading beauty and lifestyle destination, has announced a strategic multi-year collaboration with OpenAI to develop AI-powered shopping experiences that transform how consumers discover, evaluate, and purchase beauty and fashion products.

As part of the partnership, Nykaa Beauty and Nykaa Fashion will be integrated as connected apps within ChatGPT, enabling users to receive personalized product recommendations, beauty advice, fashion inspiration, and curated shopping suggestions through natural, conversational interactions.

The collaboration marks a significant step toward the evolution of conversational commerce in India, allowing consumers to seamlessly discover products through AI-driven interactions while leveraging Nykaa’s extensive product catalogue, expert curation, and category expertise.

Beyond customer-facing experiences, Nykaa will deploy OpenAI’s technologies across multiple business functions, including marketing, customer support, supply chain, legal, finance, and engineering operations. The company also plans to leverage ChatGPT Enterprise and OpenAI’s coding solutions to enhance productivity, accelerate innovation, and strengthen operational efficiencies across the organization.

The partnership builds on Nykaa’s ongoing investments in technology-led retail innovation. The company has already introduced AI-powered capabilities such as Virtual Try-On, Skin Scan, Ask Nykaa, and personalized recommendation engines to help customers make more informed purchase decisions.

With more than 55 million customers across its digital platforms and a growing omnichannel presence across India, Nykaa sees artificial intelligence as a key enabler of the next phase of retail growth. The company believes AI will play an increasingly important role in personalizing product discovery, improving customer engagement, and simplifying the shopping journey across beauty and fashion categories.

The collaboration also reflects a broader shift within the retail industry, where AI assistants are emerging as powerful discovery and commerce platforms. By bringing its beauty and fashion ecosystem into conversational interfaces, Nykaa aims to create more intuitive, contextual, and personalized shopping experiences for consumers.

About Nykaa

Nykaa is one of India’s leading beauty, fashion, and lifestyle platforms, offering a comprehensive omnichannel experience through its digital properties and retail network. Founded by Falguni Nayar, the company serves millions of consumers through a portfolio of owned brands, partner labels, and curated product offerings across beauty, personal care, wellness, and fashion.

From Data to Decarbonisation: How RePut.ai Is Redefining Sustainable Fashion

IMAGES Business of Fashion Bureau — Fri, 20 Feb 2026 04:30:45 +0000

Sustainability in fashion and textiles has entered a new era—one where fragmented systems, manual reporting, and disconnected tools can no longer keep pace with regulatory demands and climate commitments. As compliance frameworks tighten and transparency expectations grow, organizations are under pressure to move faster, measure more accurately, and act with confidence.

RePut.ai positions itself at the centre of this transformation.

Built as a next-generation Sustainability Intelligence Ecosystem, RePut.ai is a unified AI platform designed to consolidate the entire sustainability stack of fashion and textile organizations into a single, intelligent environment. Instead of managing six or seven separate tools for carbon accounting, compliance tracking, supply chain traceability, and reporting, fashion and textile companies can now operate through one connected system.

From carbon accounting and CCTS readiness to end-to-end traceability and Digital Product Passports across fibers, yarns, fabrics, and finished garments, RePut.ai integrates sustainability workflows through a trusted, unified data layer. The platform enables organizations to plan, measure, comply, and act—seamlessly across the value chain.

From Manual Reporting to Real-Time Intelligence

Traditionally, sustainability reporting across textile mills, processing units, and vendor networks has been slow, manual, and heavily dependent on spreadsheets. Data consolidation often takes weeks, leaving leadership teams with delayed insights and limited agility.

RePut.ai changes that dynamic.

Leading fashion and textile organizations are leveraging the platform to transition from reactive reporting to real-time, AI-powered decision intelligence. What once required extensive coordination across multiple stakeholders — like mills, processors, and vendor networks — is now automated, audit-ready, and insight-driven.

The impact is tangible:

Fewer spreadsheets
Faster access to answers
Stronger regulatory compliance
Measurable sustainability outcomes

By embedding intelligence directly into sustainability operations, companies gain the ability to move from reporting the past to actively shaping the future.

Accelerating Decarbonisation at Scale

RePut.ai’s ambition extends beyond digitisation. The platform is built to accelerate decarbonisation across complex global supply chains. By enabling verified data collection, real-time emissions tracking, and transparent product-level reporting, it supports clients in advancing their Net Zero 2030 and Net Zero 2070 commitments.

From raw material origin to finished product transparency, the system ensures that climate action is measurable, credible, and scalable.

At its core, RePut.ai operates with a bold global mission: to help reduce 1% of the world’s carbon footprint by transforming sustainability data into real-world impact.

Sustainability, Reimagined

As fashion confronts regulatory evolution, consumer scrutiny, and climate urgency, sustainability can no longer function as a back-office reporting exercise. It must become integrated, intelligent, and action-oriented.

RePut.ai represents that shift—bringing speed, scale, and clarity to sustainability management in fashion and textiles.

Sustainability—reimagined for speed, scale and the future of fashion.

Senco Gold & Diamonds introduces The Shape Of You, face analysis tech to choose jewellery

Press Release — Tue, 03 Feb 2026 07:30:33 +0000

For decades, jewellery has been chosen to complement what a woman wears. Senco Gold & Diamonds now invites women to choose jewellery that complements who they are. Introducing ‘The Shape of You’, an intuitive new styling philosophy and technology-led feature that reimagines how jewellery is discovered, guided by the unique contours of the face.

Developed under the creative and design vision of Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, The Shape of You marks a significant design evolution for Senco and is the first initiative of its kind in India to use face-shape analysis to guide jewellery styling. Every face tells a story through its unique curves and contours and now, it also guides the jewellery you choose. By interpreting facial structure, proportion and form, the initiative offers women a more confident way to select jewellery that feels instinctive, personal and expressive. It reflects Senco’s understanding that jewellery today is not merely ornament, but an extension of identity and self-expression.

At the core of the experience is an advanced face-scanning and analysis feature, available in-store and on the Senco app. The technology recommends jewellery silhouettes that enhance natural balance from elongated forms that refine softer contours, to fluid curves that soften stronger lines, and statement pieces that bring harmony and presence to every look.

Often, women know when a piece feels right, even if they can’t explain why. The Shape of You gives language to that instinct, turning intuition into confidence. When jewellery is chosen in harmony with both the face and the ensemble, it does more than complete a look, it elevates it. Angular designs add definition to round faces, soft curves balance square faces, teardrops enhance triangular shapes, chandelier earrings complement oblong faces, while oval and heart-shaped faces can carry almost any design. The result is jewellery that aligns effortlessly, allowing women to stand out with quiet assurance.

The curated recommendations span earrings and necklaces across face shapes, offering guidance that feels considered rather than prescriptive. Rather than setting rules, The Shape of You opens possibilities, helping women discover designs that feel inherently right for them.

Speaking about the idea behind the concept, Joita Sen, Director & Head of Marketing and Design, Senco Gold and Diamonds, said, “Design is about understanding before it is about creation. Jewellery should feel right not because it is trendy, but because it reflects who you are. With The Shape of You, we’ve translated instinctive responses to form, interpreting facial structure and proportion into a more confident, intuitive jewellery experience, where design works in harmony with the face and the woman wearing it. That’s the Senco difference: where design, heritage craftsmanship and insight come together to create jewellery that doesn’t just adorn you, it celebrates you.”

With The Shape of You, Senco Gold & Diamonds moves beyond conventional styling norms, placing the woman, not the trend, at the centre of design. The initiative reflects the brand’s belief that jewellery should work in quiet harmony with the wearer, enhancing confidence without demanding attention.

Backed by 85 years of trust, Senco Gold & Diamonds’ legacy is built on refined karigari, design integrity, and a deep understanding of Indian aesthetics. The Shape of You extends this legacy into a new era, where design intelligence meets personal insight.

The feature is now available across select Senco Gold & Diamonds stores and on the Senco app, offering women a more confident and considered way to choose jewellery.

Raymond taps Unicommerce to power integrated online retail operations

Press Release — Mon, 17 Nov 2025 07:00:08 +0000

Raymond Lifestyle, one of India’s most iconic names in apparel and men’s fashion retail, has partnered with Unicommerce, India’s leading e-commerce enablement SaaS platform to unify and streamline its digital retail operations.

As part of the partnership, Raymond will leverage Unicommerce’s flagship platform Uniware, which offers a powerful suite of solutions including order management and warehouse management systems, to centralize operations across multiple marketplaces and its brand websites.

Raymond Lifestyle Limited—home to brands like Raymond, Park Avenue, ColorPlus, and Parx, offers a wide range of premium apparel and fabrics including formal, ethnic, and casual wear, ready-to-wear apparel such as suits, blazers, shirts and trousers, and ethnic wear ensembles.

The integration will allow Raymond to manage all online orders, inventory, and deliveries for its brands through a single unified platform. Whether it is a customer buying from a marketplace like Amazon or Myntra, or Raymond’s own website, everything can be tracked and managed in one place.

Unicommerce’s technology offers deep automation, seamless channel integrations, and intelligent warehouse workflows, which will enable the brand to process orders faster, reduce operational errors, and deliver a consistent customer experience across online and offline channels.

The technology will also simplify the entire returns process—from request initiation to reverse logistics and inventory reconciliation, thereby reducing manual effort and the turnaround time.

Puneet Chandani, Head of E-Commerce at Raymond Lifestyle said, “Raymond Lifestyle is built on a legacy of excellence, backed by deep industry experience. As we leverage evolving market opportunities, our focus remains on delivering seamless customer experiences. Partnering with Unicommerce gives us the technological edge to streamline our operations, improve agility, and scale efficiently across channels.”

Mentioning about the partnership, Kapil Makhija, MD & CEO of Unicommerce said. “We are excited to partner with Raymond, a brand synonymous with quality and heritage, as they expand their omnichannel presence. By enabling faster order fulfillment and unified control across channels, our platform will support Raymond to deliver a seamless and consistent customer experience while driving scalable growth.”

Knya launches Drift Jacket, India’s 1st scrub-ready winter jacket for healthcare professionals

Press Release — Wed, 22 Oct 2025 07:49:36 +0000

Knya, India’s leading medical apparel brand, has launched the Drift Jacket, the country’s first winter jacket designed specifically for healthcare professionals. Engineered to offer warmth, mobility, and all-day comfort, the Drift Jacket seamlessly fits over scrubs—addressing a key gap in functional winter wear for the medical community.

Available in classic Black, the full-sleeved, lightweight jacket features a high-rise collar and six functional pockets spacious enough to carry essentials such as stethoscopes, pens, and notepads. Its fleece-bonded polyester shell and soft viscose-poly-lycra lining ensure both flexibility and breathability, allowing for easy layering without compromising a professional appearance.

Vanshika Kaji, Co-Founder of Knya, said, “Healthcare professionals spend long hours in demanding environments, and comfort often takes a backseat. With the Drift Jacket, we wanted to create something that truly supports them through every shift. From its lightweight feel to the six functional pockets designed to hold essentials, every detail adds that much-needed layer of comfort to their everyday workwear.”

Abhijeet Kaji, Co-Founder of Knya, added, “The Drift Jacket was engineered with the same precision and performance standards as our scrubs, developed through research and insights from healthcare professionals. It maintains comfort without compromising hygiene or mobility, and every detail, from the ergonomic fit to its easy-care durability, is designed to meet their practical needs. We want to be there for their every need, and this marks another step in that direction.”

Suitable for both men and women, the Drift Jacket is available through Knya’s website, app, major e-commerce platforms, and retail outlets across India.

With its growing portfolio of scrubs, lab coats, aprons, underscrubs, and utility accessories, Knya continues to strengthen its position as a trusted apparel partner for India’s medical professionals.

RSWM Ltd invests Rs 92 crore to strengthen its knits business

Press Release — Tue, 14 Oct 2025 11:55:27 +0000

RSWM Ltd, the flagship company of the LNJ Bhilwara Group, has announced a strategic investment of Rs 92 crore (funded through internal accruals and debt) in the modernisation and addition of printing facilities in knitted fabrics production and operations. The investment, involves the acquisition of advanced machinery worth Rs 54 crore from Birla Advanced Knits Pvt. Ltd., and will strengthen RSWM Ltd.’s capacity at its LNJ Knits units located in Mordi (Rajasthan) and Chhata (Uttar Pradesh).

The acquisition includes purchase of European-made Dying, Processing and Knitting Machinery along with accessories and spares to be installed for modernisation of their operations in Mordi and Chhata. The expansion will enhance RSWM’s total knitting capacity by 20% from 750 MT to 900 MT per month over the next 6 to 9 months. The upgrade adds a printed knits product line, allowing RSWM to cater the 30-35% fashion knitted market and offer a more diversified, value-added range to domestic and international garment manufacturers.

Speaking about the strategic investment, Riju Jhunjhunwala, Chairman & Managing Director and CEO, RSWM Ltd., said, “The knitting business has shown consistent growth since inception, and this investment reflects our confidence in its long-term potential. The expansion aligns with RSWM’s broader strategy of building a future-ready textile enterprise through modernization, diversification, and value creation. By strengthening our capabilities in Mordi and Chhata, we are enhancing our competitiveness and supporting India’s vision of textile leadership on the global stage.”

Speaking on the expansion plans, Rajeev Gupta, Joint Managing Director, RSWM Ltd., said, “This strategic investment reinforces our commitment to innovation-led growth. By expanding capacity and introducing printed knits, we are positioning RSWM’s knitting business to serve emerging fashion categories with agility and precision. The modernization will improve productivity, quality, and speed-to-market, enabling us to meet the evolving needs of customers in India and abroad.”

This strategic expansion strengthens RSWM’s presence in the high-growth knitted fabrics segment, which serves over 70 countries. With increasing demand for high-quality, value-added fabrics across fashion categories such as kidswear, womenswear, and loungewear, the company aims to leverage this investment to unlock new growth opportunities and reinforce its leadership in India’s evolving textile landscape.

Behind The Label: The fashion business must listen first, stitch later

IMAGES Business of Fashion Bureau — Tue, 19 Aug 2025 06:04:30 +0000

Meera Kapoor is 29, lives in Indore, and works in an HR firm. She doesn’t follow fashion influencers. She doesn’t care about runway drops. But she does care that her clothes fit her body, her mood, and her wallet. What Meera doesn’t know is that brands often don’t design with her in mind—because they never knew she existed.

This is the core tension in India’s fashion business today. It’s not a shortage of styles, SKUs, or innovation. It’s a shortage of emotional insight. The real frontier isn’t speed or selection—it’s relevance. Hyperpersonalisation isn’t just a feature—it’s a form of respect. And the brands that will lead India’s fashion evolution are those who start not with what they want to sell, but with who they’re speaking to.

It’s time for fashion marketing to stop shouting and start listening.

What if brands could intuitively understand that Meera prefers cotton over synthetics, midi over mini, and burgundy over beige—not because she filled out a form, but because she showed them? What if campaigns were tailored not for the average customer—but for this exact customer, at this exact moment?

This isn’t just about conversion. It’s about connection. It’s about delivering fashion that feels like it knows you. And that’s exactly where RetailGPT steps in.

RetailGPT enables brands to create hyper-personalized campaign journeys that speak directly to individual shoppers like Meera. It analyzes real behavior—browsing, ignoring, engaging, and buying—to generate campaigns that feel more like conversations than marketing.

For the brand, it means precision without waste. For the shopper, it means being seen—not segmented.

RetailGPT doesn’t just help brands sell. It helps shoppers feel understood. Because the future of fashion isn’t mass. It’s me.

Myntra Launches Glamstream: A new era of shoppable entertainment

Press Release — Fri, 04 Jul 2025 13:06:29 +0000

Myntra has unveiled Glamstream, a one-of-its-kind shoppable content destination that blends entertainment, fashion inspiration, and seamless shopping. Designed to cater to India’s growing appetite for content-led commerce, Glamstream integrates lifestyle content with instant purchase options—redefining how consumers discover and shop fashion.

In its first phase, Glamstream will feature over 500 hours of content, including 15 Myntra exclusives and more than 4,000 episodes. The platform will showcase bite-sized, binge-worthy content across multiple formats such as music videos, travel and wedding vlogs, styling and beauty shows, fictional series, and podcasts.

Over 100 celebrities from Bollywood, OTT, and the digital space—including Badshah, Vijay Deverakonda, Tabu, Zeenat Aman, Raveena Tandon, Tamannah Bhatia, Khushi Kapoor, and Malaika Arora—will be featured.

Glamstream also includes content from Ultimate Glam Clan (UGC), Myntra’s shopper-creator community, which has over 1 million registered creators and 4.5 billion post views since its launch in August 2024. The platform brings together the authenticity of user-generated content with celebrity-led storytelling.

“Fashion discovery today is increasingly driven by social feeds and cultural influence — yet much of that inspiration remains disconnected from the path to purchase. At Myntra, we believe there’s a better way and have consistently innovated to drive inspiration-led fashion discovery.” said Sunder Balasubramanian, CMO, Myntra.

“Glamstream is transforming how users experience fashion. As a feature deeply embedded in our app, it leverages advanced video infrastructure, intelligent product tagging and real-time rendering to deliver a seamless, immersive shopping journey,” said Lakshminarayan Swaminathan, Vice President, Product Management & Design, Myntra.

How It Works

Unlike traditional shopping flows, Glamstream starts with content and integrates commerce within. Each video features interactive product trays, enabling users to shop featured items directly in just two steps. The experience is housed on the Myntra app and can be accessed through a floating action button on the homepage.

Glamstream is built on Myntra’s existing social commerce innovations such as M-Studio and Minis. The platform uses advanced video infrastructure, intelligent product tagging, and real-time rendering to ensure an intuitive, immersive shopping journey.

Going ahead, Myntra plans to expand Glamstream with AI-powered personalised recommendations and creator storefronts, making fashion discovery even more engaging. According to a BCG report, India’s creator economy already influences over $300 billion in annual spending, with expectations to cross $1 trillion in the coming years—further validating the potential of content-driven commerce.

Myntra, part of the Flipkart Group, is a leading platform for fashion, beauty, and lifestyle in India, offering products from over 9,700 brands and delivering across 95% of India’s pin codes.

AI-powered fashion discovery platform The Chic Indian launches in India

Press Release — Fri, 04 Jul 2025 04:26:35 +0000

The Chic Indian — a digital discovery platform dedicated to contemporary and emerging Indian labels has debuted in India. Founded by branding and fashion strategy expert Puja Goyal Sarvaiya, the platform blends editorial curation with advanced technology to offer a refined and culturally informed shopping experience.

The Chic Indian stands out with features like an AI-powered styling assistant that provides personalised outfit recommendations and an image-based visual search tool that helps users find products using photos. The platform also offers a member-exclusive ‘Access Pricing’ model, giving shoppers up to 20% off on every purchase.

Founder Puja Goyal Sarvaiya said, “The Chic Indian was born out of a personal desire to build a platform at par with international marketplaces – one that brings resonance to the experience of shopping for premium products. It solves the real challenge of finding style-forward, unique, undiscovered pieces that align with individual aesthetics, through hyper-curated collections, some of which are rooted in my own fashion journey. With this launch, we are creating a community-first, tech-driven space that champions conscious fashion and celebrates storytelling through design.”

The platform currently showcases a curated selection of over 40 brands and more than 900 SKUs, featuring names like Elsa Nilaj, Siddhant Agrawal, Rosani, Priya Agarwal, Econock Studio, and LoveShafali. The collection includes apparel, accessories, preloved and vintage pieces, and gender-neutral options.

With an aim to grow its curated brand count to over 100 in 2025, The Chic Indian also plans showroom-style pop-up events across major Indian metros and key international cities aligned with global fashion weeks.

Positioning itself as a community-first, tech-driven platform, The Chic Indian encourages conscious consumption while helping users explore fashion through storytelling and design.

Paragon x FreshFeet launch smart school shoes to tackle fast growth, waste

Press Release — Thu, 03 Jul 2025 04:39:34 +0000

One of India’s leading footwear brands, Paragon Footwear, has announced a strategic partnership with FreshFeet, an innovation-led kids’ footwear brand, to introduce an innovative range of school shoes designed specifically for children in the Indian market setting a new benchmark in sustainability and smart design for growing feet. A pair of dual fit shoes price ranges between Rs 829 to Rs 899.

At the core of this launch is Dual Fit Technology, a patented design that allows a single pair of shoes to accommodate two foot sizes. This helps parents avoid frequent replacements as children’s feet grow, extending the shoe’s use by up to six months and cutting down on waste.

Also featured is FreshFeet Technology, which uses breathable, non-synthetic materials, anti-bacterial linings, and memory foam soles to ensure all-day comfort, hygiene, and support. The combined effect? Fewer purchases, better foot health, and reduced environmental impact. This technology was created keeping in mind how children outgrow their shoes in months, leading to significant environmental waste and causing a considerable financial impact on parents.

The solution addresses a real-world problem—millions of kids outgrow their shoes within months, contributing to the 22 billion pairs discarded globally each year. By extending the product lifecycle, this collaboration helps reduce waste and lower manufacturing emissions. For parents, it means fewer trips to the store and better value for money.

The initiative has been endorsed by the Footwear Design & Development Institute (FDDI), India’s premier body for footwear innovation and foot health, for its positive contribution to sustainability and child wellbeing.

Sachin Joseph, Executive Vice President – Marketing & IT, Paragon Footwear said on the launch, “As a brand trusted by generations, we understand what families need. This partnership with FreshFeet brings a smart, lasting solution to a common parenting challenge. Personally, I’ve seen how fast children outgrow shoes—and the waste that follows. With this range, we’re offering not just better shoes, but a better way forward.”

Sanchit Kundra, Founder of FreshFeet Technology added to this saying, “With more than 20 years of footwear development experience and a growing global presence, FreshFeet continues to challenge the norms of children’s footwear with solutions designed for everyday life. We are very happy to associate and partner with Paragon Footwear to lead this change forward.”

The new range will be available exclusively through Paragon retail stores at Tamil Nadu, Karnataka and Telangana from July 2nd, 2025.

About Paragon

Paragon was founded in 1975 and since then it has emerged as a marquee brand in the footwear industry, for its steadfast dedication to excellence, durability, and fashion. The brand offers a wide range of footwear products, including shoes, sandals, flip-flops, and slippers. Their product line caters to various age groups and demographics, from children to adults. Paragon’s products are accessible through a vast network of multi-brand stores, both online and offline, making quality footwear available to all. Paragon’s distribution network spans 12 strategically located depots across India, facilitating efficient supply chain management.

About FreshFeet

FreshFeet is India’s only Kid’s leather footwear brand that uses a patented technology that keeps the shoe breathable, sustainable and durable. Their dream is to empower each kid’s tender feet and make them reach miles without facing any discomfort. FreshFeet shoes are thoughtfully designed and manufactured in a way that it supports a growing child’s feet measures and keep them light, bacteria-free, and fashionably advanced. With 20 years of manufacturing experience and production capacity of 1800 units a day, we’re ready to become every child’s developmental partner across the globe.